2 Hibbert, “NailedIt!", Photoshop, 8.5x11", Design Theory and Practice, 2017.
"NailedIt!" is an incorporation of semiotics and branding. It involved having a signifier and the signified merged together, which was done twice in this magazine ad for an imaginary nail seller called 'NailedIt!' Incorporating the nail polish body into the name was not only for semiotics, it was also for branding as an identifying trademark. Merging the slogan with the nail polish bottles was also a merging of semiotics. Of course, although semiotics is important, execution of it is as well, hence the hierarchy of the brand name up top, followed by the slogan/nail polish bottles below.
