Graphic Design- About My Work

I am not just an artist. I am a designer. Every project I’ve enjoyed making, every piece of work I’ve created, is built upon a precept to capture the essence of and mold that "root" proposal into the way it needs to be so it shines in the final result. I won't dive into every project I posted since they all hold that initial principle to design an idea and bring it to life, but I will talk about a few. 

My first ever thoroughly designed project that set me out on a love for publication type design was Project 4 “Tokyo Trek.” This little treat of a brochure involved me creating a travel company and a destination into a cohesively design concept with the printed layout to keep in mind. I broke the information I knew I needed down and then I built it all back up so that both information about the company and the example destination could share the same space in a coherent fashion. I also made sure to make it visually appealing as well, with strategically placed photos, faded background images, and a company logo to really express a brochure centered around a Tokyo destination. 

Project 6 (and 8) was a branding redesign for the Ville Bella Cafe involving extensive background research. I took the time to speak with Johnny Morris to take photos of the place, cupcakes, and menu for my class project. I began thinking of design layouts that would unite and capture the pleasant feeling of the cafe as the place had disparate designs between the signs, menu, and website. I decided it would be best to stick with the serif font Trojan 2 for the cafe font name as it holds a traditional touch (yet easy readability) like how cafes have a traditional touch in societies across the globe. Montserrat was the second typeface, a sans serif that was used for its clear readability, but done in grey to coincide with the bright blue that would be used for its inviting color. Photographs of the cupcakes became the establishing front and back of the menu, and finally, carefully selected photos of food items would be cohesively placed in the overall design to make a fun fresh exciting menu experience for customers.

I have a big love for publication type work but motion graphics is a growing love I anticipate mastering throughout next year and my gateway is Project 11.2 "Alien Amy's Adventures." It's not just a growing love for watching video and graphics work together, but it's also a practical skill I want to develop in this multi-media driven world. I have a deeper appreciation for how time consuming motion graphics can be but also how rewarding the final results are. I plan on delving into more special effects, editing techniques, and informational graphics as I merge my graphic design skills with video. 









1 Madeline Hibbert: Bookcovers

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1.1 Hibbert, “Can of Worms", Photoshop, 18x9", Art 2430 Introduction to Graphic Design, 2016. 
1.2 Hibbert, "Metaphor", Photoshop, 18x9", Art 3435 Experimental Typography, 2017. 


1.1, or Can of Worms was a book for Tiffany expressing that life can be a "can of worms" yet there can still be positive things despite chaotic events. Hence, the grey mountains representing the hardships in life and pink flaps/bright objects to represent the joy that can still come despite hardships. 1.2 or Metaphor, was created for the yearly Metaphor contest about civility. I choose to showcase an act of civility to represent the theme as a larger whole-sharing an umbrella with a stranger. The title was done as water that blends in to also represent how civility isn't always noticed at first, but that it's still around hidden in the every day to day moments.










2 Madeline Hibbert: Advertisement

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2 Hibbert, “NailedIt!", Photoshop, 8.5x11", Design Theory and Practice, 2017. 


"NailedIt!" is an incorporation of semiotics and branding. It involved having a signifier and the signified merged together, which was done twice in this magazine ad for an imaginary nail seller called 'NailedIt!' Incorporating the nail polish body into the name was not only for semiotics, it was also for branding as an identifying trademark. Merging the slogan with the nail polish bottles was also a merging of semiotics. Of course, although semiotics is important, execution of it is as well, hence the hierarchy of the brand name up top, followed by the slogan/nail polish bottles below.



3 Madeline Hibbert: Publication Pieces

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 Hibbert, “Lexicon", Indesign, 8.5x11", Art 3430 Typography and Publication, 2015. 
3.2 Hibbert, “Zine", Indesign Photoshop, 8.5x11", Art 2430 Introduction to Graphic Design, 2016. 


3.1 was a conference publication where composition layout changes, opaque background words, and wise use of font choices between title, subtitle, and quotes were all useful in creating the final outcome. 3.2 delved into making a magazine publication for candy of all things. I wanted clear readability but also unique displays for each page with the title, subtitle, quotes, and imagery. Changing up composition to keep it interesting was vital along with vastly different fonts for the title, subtitles and quotes.



4 Madeline Hibbert: Brochure Design

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4 Hibbert, “Tokyo Trek", Indesign Photoshop, 8.5x11", Art 2420 C Digital Page Composition, 2015. 


4 was centered on truly bringing to life a Japanese theme for a travel company brochure called Time To Travel for a location spot in Tokyo, Japan. I thought a lot about the Japanese culture, and incorporated images and symbols to tie it all together. I also thought about the Time To Travel agency, so I included faded clock imagery and created a logo as well that can be used in other brochures for other locations.








5 Madeline Hibbert: Magazine Design

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5 Hibbert, “EPIK Magazine", Photoshop, 11x17", Art 3435 Experimental Typography, 2017. 

5 was about creating an imaginary magazine called EPIK Monthly Magazine that would capture the heart of the content-in this case-a bunch of comedian Youtubers. The goal was to theme it as chaotic, yet fun, and illustrate their names, number of subscribers, and details about each of them.





6 Madeline Hibbert: Menu Redesign

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Hibbert, “Ville Bella Menu", Photoshop, 5x10", Art 3410 Design Seminar for Juniors, 2017. 

6 was about taking an already existing shop and redesigning their menu in such a way to bring to life the feeling of the shop. Ville Bella is a little cafe located on Harrison that is a pleasant locale place many people enjoy eating at. The intention then was to redesign the menu to match the pleasant atmosphere, contain fun graphics, as well as be more legible. I started by visiting the shop and taking photos of one of their highlights, the cupcakes, and used that as the main outside focus because their cupcakes are what a lot of people are familiar with when visiting the cafe. After that it was a redesign of elements, layouts, and functionality in order to make the final result.